The brand, ready for the press floor.
Everything you need to write about The Tower or place us on a page. Logos in every color, brand colors, typography, and boilerplate copy. Use what fits, keep the spirit of the building.
The mark, in every color it answers to.
Download the four leaf mark on its own, or paired with the The Tower wordmark. Each variant ships as a clean SVG and a 2048 pixel PNG. Use the on light versions on white or paper, and the reverse versions on ink, the house red, or any imagery that does not earn the black.
Mark, black on white
Primary mark for light surfaces.
Mark, white on black
Reverse mark for dark surfaces.
Mark, white on house red
Reverse mark on the brand red used in the lobby.
Wordmark, black on white
Mark plus the The Tower wordmark for light surfaces.
Wordmark, white on black
Reverse wordmark for dark surfaces.
Wordmark, white on house red
Reverse wordmark on the brand red.
Clear space and minimum size
Keep clear space around the mark equal to the height of one leaf. Do not place the wordmark below 96 pixels wide on screen, or 24 millimeters in print. Do not redraw, recolor outside this kit, stretch, rotate, or set the mark on a busy photo without a quiet plate behind it.
A short, quiet palette.
Ink and paper carry the building. The house red shows up in the lobby, the Theater, and key moments of arrival. Steel tones are for rules, captions, and the quiet things on the page.
Ink
Primary text and the dark mode background.
Bone
Reverse type on dark surfaces.
Paper
Default background of the building.
House red
Lobby and shader backdrops.
Steel 500
Secondary text and rules.
Steel 200
Hairlines, dividers, and quiet borders.
Geist, set tight.
Display and body copy are set in Geist Sans. Mono details, floor labels, and eyebrows are set in Geist Mono. Both are open source and available from Vercel.
Display
Geist Sans
Medium / 500
The internet finally gets an office.
Body
Geist Sans
Regular / 400
A private digital tower for founders, creatives, operators, and investors who want proximity to people worth being near.
Mono
Geist Mono
Regular / 400, uppercase, tracked
FLOOR 12 / RESIDENT FLOOR / OPEN NOW
Words you can lift.
The Tower is a private digital coworking tower for people building serious things from anywhere.
The Tower is a private digital coworking tower where founders, creatives, operators, investors, and builders work, meet, and move together from anywhere. Members keep a private office, share floors with people they want to be near, and drop into meeting rooms, lobbies, and a Theater that always feels occupied. The Tower is built for serious work and the proximity that makes it move faster.
Refer to us as The Tower. Always set the article. Use sentence case for headlines. Use mono caps with letter spacing for floor numbers, eyebrows, and short labels.
Writing aboutthe building?
Send a note for interviews, custom assets, member intros, or anything else you cannot find in this kit. We answer the desk.
press@thetower.work